H&M launches new sportswear line with a campaign starring Jane Fonda

H&M launches new sportswear line with a campaign starring Jane Fonda

H&M is on a mission to get everyone moving.

Today, the popular retailer launched its newest brand, H&M Move, a collection of activewear essentials that blend fashion and function. The brand says its new line is made to equip “Movers” with stylish essentials that keep them comfortable and confident while active.

To celebrate the new launch, the brand chose fitness icon Jane Fonda as the face of the campaign. Fonda changed the way people work with her now iconic home fitness tape “Jane Fonda’s Workout” so the role made perfect sense. And she showcased some of her classic moves with choreographer JaQuel Knight in a fun campaign video released yesterday.

Fonda said, “I’ve spent most of my life moving people, and I was naturally drawn to H&M Move’s mission to get the whole world moving on release. “To me, it’s not about playing sports or being the most athletic. It’s about giving your body the type of movement it needs to stay healthy so it can take care of you.”

The line doesn’t just cater to avid gym goers; The company says that “everyone on the planet” is considered “Moving” from even just moving.

“Removing barriers to sport is central to our purpose, starting with democratizing athletic wear,” Simon Brown, managing director of H&M Move, said in a broadcast. “We offer a wide range of motion apparel in a variety of categories that are stylish, functional and of incredible value for our customers. With our passion to move everyone and every body, together with Movers Jane Fonda and JaQuel Knight, we are truly inspired for the journey ahead.”

Launching this week, the first collection of the collection features a variety of essentials that can be worn for any movement, from functional tops and lightweight jackets to bras and products designed specifically for running. Items start at just $13, with the majority in the $20 to $35 range.

The line, which includes women’s, men’s and children’s pieces, is now available in 2,500 stores worldwide and on the H&M website. Read on to shop some of our favorite tracks from the new launch.

H&M Move collection

H&M Sport Cropped Top

This sporty crop top is designed to hit the waist, so it’s perfect for pairing with your high-waisted tights or cycling shorts. Initial reviewers say it’s a little small, so if you want a wider fit, you may want to consider sizing it up.

H&M High Waist Shaper Leggings

Speaking of high waisted leggings, these seem like the perfect choice if you’re looking for a new pair. Designed to help shape your body by supporting, defining and slimming your figure. Sizes are already running out, so we recommend adding a pair (or two) to your cart as soon as possible.

H&M Sports Cycling Shorts

Prefer to work with shorts? These cycling shorts from the brand are stylish, stylish and functional. They’re also available in two colors: Black and bold Brilliant Red.

H&M Running Top

Avid runners and hikers will love the fine details of this shirt. It’s made from a functional fabric that the brand says dries quickly to keep you cool during your workout. It has thumb holes to help keep your arms in place as you move, and even a watch window on your wrist so you can quickly check your stats on your smartwatch without slowing down.

H&M Monogram-Print Running Trousers

Whether you’re jogging in the park or running away to pick up the kids from school, these running shoes are designed to keep you cool and comfortable. It has a reflective monogram pattern to help you stand out if you’re exercising at night, according to the brand. And they have a zipper at the ankle so you can open the bottoms for extra airflow if you get too hot.

H&M Running Cap

This colorful cap is the perfect statement-making piece to add to your track and field collection. It’s made from a woven fabric and has small holes at the top of the hood, so it should be more breathable than other options.

H&M Short Sleeve Running T-Shirt

This shirt has the cool look and cut of his favorite classic white tee – but it’s made for exercise. Thanks to the quick-drying, breathable mesh fabric, the brand says it will stay cool and dry during workouts.

H&M Sports Top with Integrated Bra

This sports top is designed to be soft and quick-drying. The best part? You don’t even have to wear a bra with it! It has a built-in bra designed to provide light support during low-intensity workouts.

H&M Sport Phone Bag

Hate having to hide your phone in the belt of your tights during a long walk? This bag is the perfect size for your phone (and other essentials like your keys and headphones) so you can keep your hands free on the go.

H&M Yoga Mat Gym Bag

If you’re a regular at your local yoga studio, you’ll definitely want to add this bag to your cart. It has two interior compartments where you can store all your class essentials and an opening at the bottom designed to fit a yoga mat.

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