An innovator who creates technology with a focus on people

An innovator who creates technology with a focus on people

“I graduated from the University of La Plata as an agricultural engineer and from a young age I wanted to work with my father, who was an agricultural producer,” he says. Plantium founder George Gentilly, one of the benchmark precision agriculture companies, and recalls that a year after he started working with his father, he left because they argued every day. His destination was INTA of San Pedro where he worked as an extension agent in Arroyo Seco for 6 months. “The head of the agency managed to get the municipalities of the towns in the district to pay us for the petrol so that we can advise the producers. From the Municipal Cooperative of Paván Ariba, he asked us to replace the president of the commune. who asked what motivated him to set up a soy and peach factory,” he recalls.

At 25, he told the president, “I’m encouraged.” “I submitted two projects – one for, among other things, a jam and pea factory, the other for a soybean processing plant. At the time, there was only one such plant, La Plata Cereals, which processed several tons per day. In my project, it reached 50 t/day production and was profitable. Now there are factories that process 4,000 to 5,000 t/day,” he says.

Jorge Gentilly presents his company’s technology, a benchmark for precision agriculture.

The group of producers that created this association became a joint-stock company that gave rise to today’s cannery Inalpa, selling its products such as peas and other food products that are sold in supermarkets today. can be seen.

More sector and return to industry

In 1979, when the economic part did not satisfy him, Gentilly left this company and started working in this field with his brother, an electronics engineer. “I went to the Cordoba area of ​​San Francisco and planted 3,000 hectares,” he recalls.

Later, in 1995, it decided to focus more on electronics and became a supplier of measuring elements such as rev counters, tachometers, belt slip indicators, combine clamps and automotive sprinklers.

iHe had in 2001 Sell ​​200 hectares to repay debts, and in 2002 decided that it no longer wanted to be dependent on other factories. Then they registered the Plantium trademark.

new companies

“After a while, one of my very smart sons, Leandro, started working with me, and hoping that this would not happen to my father, I started another company, Genentechto develop into a supplier of elements to Plantium,” George recalls.

in 2008 the Agco Brasil project was introduced, which was taken over by Leandro, and soon after they started developing their own products, e.g. light bar Brand of Plantium. In 2010, Leandro himself told Jorge that everything is growing in the market. autopilot “Don’t you want us to be partners?” he said, so I set up Plantium with Leandro and I in equal parts.

George Gentilly presents his innovations to visitors at the fair

George Gentilly presents his innovations to visitors at the fair

“Leandro is a great visionary who knows how to foresee the future and new products. He established an office in Rosario and developed advanced products such as robots Inter alia. I started managing Gentec, until 2021, after deciding together with Leandro, I took over Plantium.


In 2010, the company started strong and stable growth autopilot, which still has great potential today, as well as seed monitors and other products. “Today we are dating At the same time, new products appear on the global marketAnd the secret of these achievements is to invest in growth with such strength that, among other things, when crises such as the current one occur, there is enough support to continue growth from the company’s strengths. .

He then says that in Plantium they are working nearby 55 engineerAnd that “young people achieve amazing things when they have the potential.”

For this reason, Gentilly formed a committee Five “Great Minds”which he accepts only to see the ship turn north, then he detaches himself and all the day-to-day behind-the-scenes and day-to-day problems are solved by his decisions. “TeaI have a concept for a social enterprise, and there first mission is to make money to compete, but the profits have to be returned to them. In salary, comforts, conveniences, freedom among others. What interests me is that we have enough money to overcome the situation we are experiencing in Argentina, and this can only be achieved with Criteria for working with the union in a team with respect to help each other, not in a personal mode where each person is comfortable without considering the other,” asserts Jorge emphatically, noting that the company will soon open 3 floors. a building in Rosario in which 65 people will be dedicated exclusively to development and innovation.

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