After 42 years, Springfield scuba shop owners are selling business

After 42 years, Springfield scuba shop owners are selling business

Rick and Kim Sassner pose with their dog Louie in front of Sub Aquatic Sports and Service on Wednesday, Aug. 3, 2022, in Springfield.  The married couple owned the business for 42 years before selling to Nebraska-based Diventures.  in January and currently serves in an advisory capacity to the company.

SPRINGFIELD — Rick and Kim Sass regularly travel to exotic locations around the world, where they swim with sharks, stingrays and other aquatic wildlife.

But the married couple has always been anchored in the Battle Creek area.

In fact, a literal anchor sits outside their scuba business, Sub Aquatic Sports and Service, 347 N. Helmer Road, where customers are greeted by their 1-year-old poodle mix.

After 42 years running a retailer specializing in scuba equipment, instruction and travel, the Sassners took a step back from day-to-day operations earlier this year to serve under the dive shop’s new owner, Diventures Inc.

In this 2012 photo, Kim Sass of Battle Creek explores a reef in the Galapagos Islands.

Around 2018, Kim and I started quietly saying to each other. “Say 40 and we’re done,” Rick said. “Business has been good for forty years. Then came March 2020 and everyone knows the story there… Fortunately, one of our sales reps mentioned our name to Dean Hollis, who buys a number of dive shops that are doing well around the country.”

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